About Us
Our mission: help people live happier and more satisfied lives, by prioritizing and using their free-time for what matters most to them.
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We all have different priorities, and what matters most is unique to each person. Some of us love socializing, while others prefer doing a facial at home.
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We don't judge when it comes to priorities: if you love binge-watching shows, we say 'Binge!' If you love socializing, we say 'Go out!' If you're into working on your side hustle, we say 'Hustle away!'
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We care about helping you make time for what you most enjoy, not what others think you should be doing.
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Using our unique survey and time allocation methodology, we recommend ways to use your free-time every week, based on YOU. We also take the heavy lifting off of your plate and do the scheduling for you.
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What's our survey based in? We're so glad you asked! To develop our methodology for tracking satisfaction levels and prioritizing activities, we took cues from the Day Reconstruction Method and the American Time Use Survey.
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You might be thinking: this sounds great, but follow through is hard. We know -- lucky for you (and us), you won't be alone. OptiTime includes a coach and accountability buddy, checking in every day.
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Since spreadsheets and algorithms only go so far, we also check in with you to track your satisfaction and make changes to your activity recommendations. Schedules and preferences are dynamic, so is the OptiTime approach.
Meet our Founder
Anna Brown
It all started when I took micro theory in college. Utility baskets fascinated me: given $50, each person would spend it differently. I got much more bang for my buck when buying a mocha versus a sandwich. Friends of mine were fine with free Spotify, and would rather dedicate subscription money towards snacks. People seemed aware of what purchases made the best use of their dollar.
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But what about time? Why do so many people recognize the utility and opportunity costs of money, but not time? After all, it’s the most finite resource.
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After college, I experienced a new, unexpected challenge. With work and unavoidable tasks (cleaning, cooking, laundry), it felt like I had no free time. At the end of a week, I wished I had seen my friends, read, volunteered...But even when I actively thought about what I wanted to do — I wasn’t sure which activity would give me the most utility.
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So I started researching behavior change, choice theory, well-being, and time-use, and came up with OptiTime. Our science backed approach helps you spend your free time in ways that align with your values and priorities, not anyone else’s. What are you waiting for? Join us.
